Not all ink is created equal. Only HP ink technology enables people to reinvent meaningful things in their lives. And to prove it, we staged a series of memorable ink cartridge challenges that pit Original HP Ink against refill ink alternatives. Each visually arresting demo was followed by an explanation of the science behind OHPI’s superior performance and the benefits it provides. Just as these features were designed with consumers in mind, the content was distributed on their platforms of choice: snackable versions on Vine and longer form via YouTube.