Franklin Templeton sought a new global campaign to reposition their brand in the hearts and minds of investors and advisors. With the investment world undergoing so much change, the firm needed to make a bold statement in order to re-contextualize what achievement means today. Working closely with Franklin Templeton, we created a new philosophy born of the spirit that been part of the brand’s DNA since day one.
“Reach for Better” became their new rallying cry to inspire employees, investors, and advisors to rise above average and never settle for anything less. Because better outcomes come to those with the ambition to seek them, in life as well as in investing.
We rolled out Franklin Templeton’s new brand campaign around the world via TV, print, digital, and sponsorships. “Reach for Better” immediately energized the firm’s workforce and partners thanks to a shared philosophy focused on always striving for better.