How do you welcome a partner like Twitter into The Membership Effect of American Express?
You create a stage like no other. You pack the house with digerati at the year’s biggest tech conference. You hand the mic to an iconic musical talent with massive social reach. Then you turn up the volume and welcome everyone.
This March, all eyes were on Austin, where the Amex Sync Show successfully remixed music, technology, and commerce in historic fashion.
• Over 4.5 million views
• 40,000+ Amex Card Syncs
• 3 unique top 10 trending hashtags
• 4,000+ poster downloads
• 250+ new subscribers to the Amex channel on YouTube
For additional real-time stats on the campaign:
http://visibli.com/monitor/amex
What was the Amex Sync Show?
An interactive, 90-minute experience broadcast live from Austin during SXSW, live on YouTube, on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel.
The event was free to attend in Austin for American Express cardholders, and fans who couldn’t attend in person and wanted to interact were invited to tweet song requests to JAY Z using the hashtag #JayZSyncShow.
What innovation shared the stage with JAY Z?
Sync with Twitter turns Tweets into savings for people who sync their Amex Cards with their Twitter accounts. It’s as easy as using any of the custom hashtags released by Amex and its partners. (#AmexBestBuy, #AmexWholeFoods, #AmexTicketmaster, etc.) Tweet using one of the hashtags and the offer is automatically loaded to your Card.
How did we activate the promotion?
Trailer/Pre-Roll, OLA, social channels, gogo free in-flight wifi sponsorship, in-app placements, video projection billboard on 6th Street in Austin
BRONZE: Product Launch
Clio Awards
May 2013
Amex Sync Show Featuring Jay-Z
BRONZE: Cross-Media Integration Campaign
IAB Mixx Awards 2012
October 2012
Amex Sync Show Featuring Jay-Z
BRONZE: Direct Response and Lead Generation Campaign
IAB MIXX awards
October 2012
Amex Sync Show Featuring Jay-Z
BRONZE: Digital Integration Campaign
IAB MIXX Awards
October 2012
Amex Sync Show Featuring Jay-Z