AliveCor wanted to do something wholly unlike the clinical work typical of the personal EKG device category. Naturally, we created a branded dramedy series. Heart to Heart follows the bromance between a 58-year-old man and his heart, which gains the ability to speak through Kardia, the world’s smallest personal EKG device.
We developed a show bible with full story arcs, and ensured each mini-episode centered on a Kardia benefit. Everything was organically centered on the product, down to the show’s theme — an audible call-and-response heartbeat from our main character and his heart.
Distinct, ownable, and based entirely around a benefit: Kardia lets you and your heart talk to each other.