Once a year, Digitas - like most agencies - throws a big ass party. Half state of the union, half time-for-marketing-to-cut-loose, the All Staff is just that... all the staff together to pat each other on the backs and maybe get into each others' pants. Of course, the business part of the evening faces an uphill battle. How do you keep fidgety, passive-aggressive divas entertained as veeps detail Q4 projections, and hand out awards best left to a previously taped ceremony? In a word... okay, two words: The Mix.
Weeks before the All Staff, we made every employee take a survey online. The goal was to discover what music inspires us individually and collectively. By aggregating data, we planned on arriving at the official soundtrack to the agency. Each song on The Mix would represent one of the agency's core active branding principles. The winning songs were revealed via disruptive animated gifs and video segments throughout the All Staff.