With Small Business Saturday, American Express established an annual event to help support small business owners. But what about the rest of the year?
Enter Shop Small, a campaign urging everyone to support their local businesses on a regular basis. Just one problem – many people remain unaware of the stores and merchants in their own backyards. And you can’t exactly shop somewhere if you don’t know it’s there.
So this year’s Shop Small effort faced a tall order: spread the word AND educate people on their local small businesses.
American Express leveraged the exciting new iAd environment to create an experience that appealed to the casual gamer in us all.
The Shop Small iAd invited New Yorkers to put their local knowledge to the test. The experience featured a trio of touchscreen mini-games starring actual small businesses located in and around the NYC area. In between each gaming challenge, users were served up a powerful fact about small businesses.
The goal of the experience: edu-tain New Yorkers in order to raise awareness.
The Shop Small iAd proved to be an engaging experience that used casual games to shine a light on local small businesses.