To drum up excitement for the Duran Duran Unstaged concert, we created original content that gave fans something different. For starters, we ditched the typical interview format and chose to do a tweet-and-greet unlike anything before.
Since the concert would be directed by master surrealist David Lynch, the tweet-and-greet was executed in the backwards talk style made famous by Twin Peaks.
In addition to the tweet-and-greet, we had members of the band share their latest dreams and give us a breakdown and analysis. It's trippy. It's whimsical. It's Lynchian.
A separate set of videos focused on a series of the band's firsts. Everything from first band to first kiss and plenty in between, the clips shed light on aspects of Duran Duran that both casual and diehard fans could appreciate.