Turning IMDB into Spider-Man’s Playground
To promote Visa Signature’s +1 Movie Fridays on Fandango offer, we let movie fans become Spider-Man’s +1 on IMDB.
After making a dynamic entrance, the wall crawler lowers himself upside down onto the website, inviting you to come along for a ride by clicking a button. Upon clicking, Spider-Man shoots a web at you, essentially “sticking” you to him as he launches into a web-swinging adventure into the screen.
Suddenly, IMDB transforms into a series of 3D structures with all the verticality of New York City skyscrapers. Spidey then leaps and swings his way through re-imagined avenues on a thrilling adventure that puts you right over his shoulder.
After banking a few sharp turns mid-air, Spidey leaves you on a rooftop with a majestic view of the city – and a billboard featuring the latest trailer to The Amazing Spider-Man 2.
Thanks to our favorite webhead, Visa enjoyed amazing results with a click-through rate 3.5 times greater than most custom units. Equally impressive, over 2 million users enjoyed the experience in its entirety and sat through the film’s trailer.