Rey Martinez has over a decade of digital, social, and integrated experience under his belt. Most notably, he spent 6 years at Digitas working on groundbreaking initiatives for American Express, including The Amex Sync Show Starring Jay-Z, My Movie Pitch for Tribeca Film, Unstaged, and Small Business Saturday. Rey was also the driving force behind one of the most successful character-driven Facebook campaigns – Woody for T.G.I. Friday’s. As part of the new business team, Rey played a key role in leading agency wins on Chili’s, Uniqlo, and Samsung USA.
Prior to that, Rey helped establish the iconic City Harvest campaign during his 5-year stint as a copywriter at Draft/FCB. He also cut his teeth on integrated work for Qwest, US Postal Service, Gevalia, and more. Currently, Rey works at Atmosphere BBDO on lots of really fun things.
When he’s not concepting, writing, pitching, or winning awards, Rey likes to focus group work on his lovely wife and three girls. As a lifelong gamer, avid anime fan, and expert on all things Star Wars, he can often be found cosplaying at a convention near you.